The Association of Canadian Advertisers Incorporated (ACA) is a
national, not-for-profit association exclusively dedicated to serving
the interests of companies that market and advertise their products and
services in Canada. Membership in the ACA is restricted to client
marketers only, making it the premier Canadian marketing association. It
cuts across all products and service sectors, and speaks on behalf of
over 200 companies and divisions who collectively account for estimated
annual sales of $350 billion.
The ACA traces its beginnings to August 19, 1914, when 11 of Canada’s
largest marketing organizations gathered in the Toronto boardroom
of Goodyear Tire and Rubber Company. The companies, who would become the
founding members of the ACA, were Best Foods, Cadbury Beverages, Esso
Petroleum, Ford, General Motors, Gillette, Goodyear, Kodak, Lever
Brothers, Nabisco Brands and the Royal Bank.
Uncomfortable with the condition of the advertising industry in
Canada at that time, the executives discussed how to affect some needed
changes, such as reining in wildly untruthful claims made by some
companies. It was agreed a new association dedicated to marketers should
be formed to lead the industry in raising advertising standards and
practices, and the ACA was born.
Over the years, advertising has changed dramatically, as have the
nature of the media and the social and political context in which ads
are placed. What’s remained constant is the ACA’s focus on what matters
most to the Canadian marketer. Today that means helping our members
maximize the return on investment of their marketing communications in
an ever-expanding universe of media, formats and marketing disciplines.
Association of Canadian Advertisers
95 St. Clair Avenue West
Toll Free: 1-800-565-0109