Has your customer loyalty program adapted to the new market landscape in Canada?
How have you responded to shifts in consumer expectations and technological advancements? The loyalty landscape in Canada has changed significantly in the past year. Coalition giants such as Air Miles and Aeroplan have stumbled, affected by regulatory change, or plans are being cancelled by partners. However, most proprietary and partner loyalty programs in Canada have been complacent about introducing any changes to their programs.
Join instructor Lia Grimberg for this complimentary breakfast session to discuss her SEEC’s new course, “Reawaken Your Loyalty Program: Practical Guide on Program Design”. Learn how this program will help you optimize your program value proposition and leverage your data to make your programs more effective.
Lia Grimberg has more than 16 years of experience in loyalty, digital marketing and customer relationship management. Most recently, Lia was a divisional vice-president at Sears Canada where she managed the Sears Club program.
As loyalty consulting director at Bond Brand Loyalty, Lia worked with clients such as Sephora to help them create and redesign their loyalty value propositions.
Previously, Lia spent almost six years at LoyaltyOne, where she facilitated a loyalty strategy seminar for the Direct Marketing Association. Lia held the position of marketing manager at Home Depot, where she spearheaded the re-launch of its B2B loyalty program. Lia has also held several marketing positions at American Express where she was focused on customer acquisition, engagement and retention in both B2B and B2C environments.
Lia holds a BBA and an MBA from the Schulich School of Business at York University.