Today’s most active shoppers are technologically savvy and living in a new retail reality: one where they can buy online, on mobile devices, via new apps, and do it from a park bench or at home… and, sometimes, in a store.
As bricks-and-mortar retailing changes and technology allows our consumers to shop anywhere, anytime, we have to understand more about their new consideration journey, how they really make purchase decisions and their actual perceptions of the new customer experience.
This requires insights from the science of the brain and studies of shopping and consumption across all retailing environments. Brynn Winegard‘s research looks at the intersection of retail and brain science to inform real shopper perception and decision-making.
This program will give participants fresh, new actionable insights that will help them survive and thrive in today’s retail environment by understanding their consumers’ brains more comprehensively than ever before.
Please join Brynn for a complimentary breakfast and discussion about Understanding the Modern Shopper: Consumer Insights for Omnichannel Retailing.