This seminar is designed to acquaint participants with the key factors that can mean the difference between prospering and failing in their efforts to develop new product and services. The toughest part of new product development, especially innovative NPD, is actually applying the theoretical framework to develop a winning NPD strategy and developing a clear, approachable and most importantly, a repeatable, process that moves a project from concept to a finished marketable product or service on time and on budget.
- The role of NPD strategy in the business culture
- Lean NPD processes and the effective utilization of resources
- Integrated Sales and marketing plans for maximum commercial Success
Join SEEC’s Gerry Lubanszky for this informative session designed for anyone in B2B or B2C sectors who seeks to differentiate their organization from the competition through new product and service development and innovation, including: Marketing Directors/ Managers, Sales Directors/Managers, Product Managers, Category Managers, Design engineers and Entrepreneurs.
Gerry Lubanszky is an instructor at the Schulich Executive Education Centre and President of GOTO Market Solutions Ltd. helping companies develop new product and new business strategies. He has over 30 years’ experience in sales & marketing in the consumer packaged and durable goods industry, most recently with Garant GP, Canada’s largest and most innovative manufacturer of lawn & garden, maintenance & construction tools, as vice-president of sales and business development. Gerry is recognized as an industry leader in business development and is a director at The Canadian Hardware & Housewares Manufacturers Association.