Ajay K. Sirsi
Ajay is a senior marketing professor at Schulich. His research has won awards internationally. Ajay is the author of three books including: Marketing Led – Sales Driven: How Successful Businesses Use The Power Of Marketing Plans And Sales Execution To Win In The Marketplace and Marketing: A Roadmap To Success.
Ajay is the creator of the marketing and sales methodology called Marketing Led – Sales Driven (MLSD). This process is used by hundreds of organizations globally to develop strong marketing strategies followed by flawless implementation at the sales and customer levels. With his guidance, companies have been able to align their functions to focus on a common strategy and achieve their revenue and profit targets.