Is your business really ready to compete in an OmniChannel world?
“OmniChannel” is a term many retailers, and those who work with them, think they understand. But David Pullara, a marketing/retail professional at the Schulich Executive Education Centre, believes many don’t truly see how changing buyer behaviours and expectations are impacting traditional retail. “Retailers who truly have an OmniChannel mindset understand that consumers expect to interact […]Posted on
New programs enhance SEEC’s course offerings for 2018
Start the New Year off with a plan to bolster your skill set with one of these new programs from SEEC. Each has been added to our calendar of executive education and management training courses to keep you abreast of the latest developments in your field. Many of these new programs incorporate online components to […]Posted on
SEEC Alumni breakfast: The Face of the Future – the Alibaba Story
Learn what the future of business looks like at our next SEEC Alumni breakfast event. “The Face of the Future: a look at what Alibaba does, does differently and what we can learn from them – a presentation by Alan Middleton, PhD, Guan Qi (Glan) Chen, MBA and Menglin (Mary) Bai, MA Econ. Find out […]Posted on
Consumers insights for today’s digital retail environment
Gain insights into shoppers who are technology savvy and expect the convenience associated with an the online retail experience that enhances or replaces the traditional in-store visit. To fully understand what motivates them in the new retail reality of mobile, social, digital and in-store shopping requires more than outdated approaches and methodologies like surveys and […]Posted on