At SEEC, blended learning means enhanced learning

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When designing a new marketing program for both in-class and online delivery, Professor Ajay K. Sirsi knew he and Instructional Designer Garima Gupta had to offer participants more than just the convenience of learning at home. For a course with a significant online component to be successful, it had to provide added value that would truly enhance the learning experience.

The new blended learning program introduced by the Schulich Executive Education Centre (SEEC) recently – Achieving Integrated Marketing, Sales & Customer Strategies – was designed to be more than an equivalent to the in-class version of the program – in fact, it is priced higher than the traditional program, because of the added value it provides.

The blended learning model was also applied to SEEC’s new program Effective Social Media for Business and Government.

Read the full article at IEDP.com

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