E-Marketing: Strategies for Success

  • E-marketing provides excellent measurability, reduces costs, increases revenues and expands your company’s marketing potential – which is why digital technology has become the dominant stream in advertising and marketing.

    This comprehensive e-marketing workshop will prepare you to make significant strategic contributions to your company’s future e-marketing activities. Participants will be given the framework to implement an e-marketing plan that is based on documenting objectives, implementing to best-practice levels and forecasting realistic predictions of ROI.

    Who Should Attend

    • Marketing managers, sales directors and VPs
    • Website designers and content managers
    • Communications managers
    • Advertising and multimedia managers
    • E-commerce specialists and systems managers
    • Business owners and strategic planners
    • Customer service executives
    • Directors of operations and information systems

    What You Will Learn

    • Identify the key components of an e-marketing plan
    • Recognize the importance of tying e-marketing to business objectives
    • Analyze a full range of strategic e-marketing tools (e.g. SEO, e-mail campaigns)
    • Separate the hype from the truth about social media (Facebook, Twitter, etc.)
    • Systematically evaluate a variety of e-marketing vehicles for B2C, B2B and B2E audiences
    • Create an e-marketing business case that allows you to plot costs against returns
    • Integrate your existing marketing mix with the web
    • Lower your marketing costs while building the relationship with your customers
    • Understand when and how to use technology to maximize marketing effectiveness
    • Troubleshoot your current online marketing presence to identify potential enhancements
    • “Excellent course that provides both overview and in-depth info on e-marketing. The instructor brings tremendous knowledge and experience to the course.”

      E. AntonacciMarketing Manager, CSA Group
  • Course content details

  • Additional delivery options

    Adapt this program to your organization with these additional delivery options.