- How Word of Mouth Advertising Works
- How to generate word of mouth
- How to overcome consumer resistance and negative reactions on social media
- How to empower your brand community and influencers to share and amplify your social media
Many organizations have begun to incorporate social media as part of their marketing strategy, but very few are doing it right.
This course will use a combination of social media platforms along with online webinars, in-class group activities and case studies to teach participants the keys to successfully implementing social media as part of their integrated marketing strategy.
This course not only teaches about the various social media options available, but also how to use the platforms that attract your target consumer. Through an in-depth study, you will learn how to build an online community of advocates and use social media as a CRM tool to build relationships with your most important influencers.
Participants will apply the learning from the course content and webinars to analyze their own organization’s social media efforts. They will use online tools to evaluate feedback from customers and classmates to implement the best practices in a comprehensive social media plan.
Our instructor-driven blended learning programs allow you to:
Entrepreneurs, small business owners, corporations, government and not-for-profits looking to enhance their social media presence, increase their brand awareness and grow their customer base cost effectively. Specifically the following positions will benefit:
Adapt this program to your organization with these additional delivery options.
HBA, MBAView profile