Masters Certificate in Analytics for Leaders

  • Whether your organization is looking to implement a data analytics program from scratch, take your use of data to the next level, or simply learn how to do it more effectively, this course will increase your fluency in the domain, and round out your knowledge of the skills necessary to successfully analyze, interpret, communicate and present data with confidence.

    The program is structured in standalone modules which can be taken individually by managers from any sector or functional department.

    The first two modules allow participants to quickly get to the heart of business applications for data analytics, and to learn the communication and presentation skills required to ensure its successful integration into the organization’s managerial processes. The final module offers a deep dive into the foundations of predictive and data analytics. Participants must take all three modules to receive their Masters Certificate.

    Key Program Take Aways

    The program has been designed to give participants knowledge of:

    • Different analytical approaches to enhance strategic business decision-making for increased performance or profitability.
    • The role of data in customer acquisition and retention to create competitive advantage and improve marketing and sales strategies.
    • The softer skills critical to successfully leading analytics projects in organizations, including communication, presentation, negotiation and exerting influence.
    • The ability to summarize, interpret and derive insights from data, and incorporate uncertainty in decision making.

    Participant Profile

    This program has been designed for executives and professionals with diverse needs from any sector or functional area, including managers who:

    • Want to learn data analytics tools and techniques and leverage insights from big data to allow their organization to make better business decisions
    • Are tasked with implementing, enhancing or expanding the role of analytics in their organization
    • Currently work on analytics projects or are involved with a data team, and want to increase their fluency in the domain and their command of its tools and techniques

    Unique Program Features Include

    • Comprehensive, in-depth coverage of material for an actual understanding of how to do real analytics
    • In person, hands on training by high quality professors and leaders in the field – not available online
    • Derived from Schulich’s MBA Business Analytics concentration; incorporates content and skills most requested by industry leaders
    • Only open enrolment analytics program with data visualization and machine learning components
    • INFORMS CAP® (Certified Analytics Professional) recognized program

    How technically demanding is the program?

    The modules have been developed for non-data scientists, and do not require a high degree of prior technical knowledge. Some topics make use of math but only for explanation or demonstration purposes. All participants require is an openness to learning.

    Modules of this program are available as standalone courses. Go to “View Modules” on the details page for registration links.

  • Course content details

  • Additional delivery options

    Adapt this program to your organization with these additional delivery options.

  • Message from the Program Director

    This program delivers an approachable, behind-the-scenes foundation of analytics, providing you with the expertise and confidence needed to summarize, interpret, derive and communicate insights from data. This 15-day program is the first of its kind, incorporating data visualization and data science techniques and empowering you with the skills you need to apply different analytical approaches to strategic business decision-making, identify market opportunities and secure competitive advantage.

    This tailored program provides an introduction to the concepts of analytics and enhances leadership skills for professionals interested in learning how to identify and use key insights from business analytics.

    Program Director Photo
    Murat Kristal, PhD Schulich Executive Education Centre
    Schulich School of Business, York University