Masters Certificate in Marketing Communications Leadership

  • This program, divided into four themes — new trends in marketing communications, contemporary issues, critical skills and leadership —  links theory to your organization’s issues and develops your complete marketing skill set through class sessions, team case studies, interactive group work and applied assignments. Limited class sizes of just 25 provide you with the opportunity for meaningful peer-to-peer learning and networking.

    This elite-level certificate, endorsed by the American Marketing Association, prepares you to drive growth, grow market share and maximize ROI, and positions you for ongoing success in the industry’s fast-paced and competitive environment. You’ll learn to interpret and apply business analytics; navigate the benefits of sponsorship and leverage partner relationships and PR collaborations; and effectively integrate new digital and social media into your marketing communications strategic and practical approaches. You’ll master new marketing directives and challenge others to do the same.

    Who Should Attend

    The program benefits strategic decision-makers with five to seven years’ experience in marketing communications, as well as non-marketing executives taking on increased marketing roles. Participants have included vice-presidents and directors of marketing; marketing managers; communications specialists; national, regional, and global business managers; brand, category and product managers; and advertising and creative managers.

    • “This course was invaluable to myself and my business, providing the tools and understanding to deliver and develop high level strategic thinking. Most definitely the single most impactful course of my professional career.”

      B.A. ThomasNational Brand Manager: Glenfiddich and The Balvennie Single Malt Scotch, William Grant & Sons (PMA Canada)
  • Course content details

  • Additional delivery options

    Adapt this program to your organization with these additional delivery options.

  • Message from the Program Director

    SEEC is pleased to offer the dynamic Masters Certificate in Marketing Communications Leadership to help you understand and address the new realities facing MarCom managers and corporate leaders overseeing new marketing directives. This elite-level certificate is the premier university-managed Marketing Communications planning and leadership program in Canada.

    What makes it so popular is the convenient, short learning modules, ideal for busy leaders. You are taught by experienced University faculty and industry leaders who will share the latest strategic and practical approaches on the cutting edge of MarCom practice. Through class sessions, team case studies and interactive group work, you will gain a complete skill set to help your organization position itself for success.

    Seating is limited to just 25 leaders each year, so confirm your spot early for our next session. I look forward to meeting you on opening day.

    Brenda Gainer, PhD
    Associate Professor Marketing
    Schulich School of Business
    and Program Director

    Program Director Photo
    Brenda Gainer, PhD Schulich Executive Education Centre
    Schulich School of Business, York University