Marketing Leadership
This learning path is specially designed for marketing, product, brand and account managers with several years of experience. Participants will develop the marketing management skills that will enable them to drive performance in their organization, and also help them to become effective leaders and communicators. This program is Canada's first and only university level certificate program that is endorsed by the Toronto Chapter of the American Marketing Association.
Register into this Personalized Learning Path
Choose ONE as your first Learning Path course:
Management 3: The Senior Leaders Course
Strategic Marketing Skills for Managers
Choose THREE electives from:
Competitive Intelligence, Market Analysis and Benchmarking
Developing and Implementing Strategic Marketing and Sales Plans
Facilitative Leadership
Leading With Emotional Intelligence (EQ)
Strategic Brand Management & Product Marketing
What The Non-Financial Manager Needs To Know About Financial and Managerial Accounting