Strategic Management

Leveraging individual strategic thinking to produce superior organizational performance. Thousands of executives have benefited from this step-by-step strategic and business planning approach.

All leaders can benefit from world-class planning techniques. Strategic management is consistently identified as the single most important concern of managers and executives.

This 3-day program uses workshops and strategy case studies to allow a "hands on" experience with the development of the key components of the strategic management system: the situation analysis, the strategic plan and the business plan.

SEEC Learning PathEnquire as to how this short program or any other regular series short program (2-5 days in duration) can become a Learning Path complimentary program. Call 416.736.5079 and ask to speak to a Senior Education Adviser today.

The Best Part:

You will receive a comprehensive collection of strategic planning templates guaranteed to improve the quality of any future planning efforts back at the office. Plus, develop your own plan during the program.

Who Should Attend

This seminar will benefit any manager or executive…

  • With concerns about how strategy is effectively developed, communicated and implemented
  • Facing the challenge of developing a strategic plan or business plan or functional plan
  • Looking for ways to build consensus and commitment on required action
  • Effectively developing and understanding and buy-in for changed strategy

What You Will Learn

  1. Strategic management concepts: an explanation of the major elements and history of strategic management
  2. Data gathering and analysis: the facts required to support decision-making
  3. Strategic issue identification: a methodology for strategic issue identification and resolution
  4. Strategy: the differences and linkages between the strategies of the strategic plan and the business plan
  5. Communicating strategy: tools and techniques for promoting buy-in
  6. The role of expectations: understanding how expectations set the scope and rate of acceptable change for any plan
  7. Implementation: aligning management activities with performance expectations
  8. Documenting the plan: score card for the content of a strategic plan and
    a business plan

Program Content

Day One: Scanning the Situation

Goal: Draft the Situation Analysis

Data Gathering

  • The situation analysis process
  • Concepts and history
  • Strategic thinking
  • The strategy framework
  • Stakeholder analysis
  • Customer and competitor analysis
  • Trend analysis
  • Industry analysis
  • Current state analysis

Case Study Exercises

  • Identifying the appetite for change
  • Identifying critical external factors that impact strategy
  • Describing current internal state

Day Two: Preparing for Change

Goal: Draft the Strategic Plan

Issue Identification

  • The strategic planning process
  • The difference between strategic planning and situation analysis
  • Ranking external factors
  • Strategic issues identification
  • Issue resolution techniques
  • Scenario building
  • The impact of the strategic issue
  • Identifying assumptions
  • Content of the strategic plan
  • Communicating the plan
  • Strategic vs. business plans

Case Study Exercises

  • Nominal group technique
  • Cross-impact analysis
  • Issue drafting

Day Three: Implementing Action

Goal: Draft the Business Plan

Strategy Selection

  • The business planning process
  • Separating people issues and strategy issues
  • Aligning to the strategic plan
  • Four categories of expectations
  • Identifying expectations
  • Expectations impact analysis
  • The business plan strategic issue
  • Implementing planning

Case Study Exercises

  • Expectations analysis
  • Cross impact analysis
  • Strategy testing
  • Implementing planning

Key Program Take-Aways

  • How to develop a strategic plan, business plan, functional plan and situation analysis
  • How to apply strategic thinking
  • How to separate strategic issues from nonstrategic issues
  • How to combine personal expertise and strategic thinking abilities with planning process
  • How to balance external opportunities and threats with internal realities
  • Build team consensus from understanding
  • Clearly define your personal role in strategy implementation
  • How to test strategy to ensure successful outcomes

Course Details

  • Level: I - Intermediate, II - Advanced
  • Duration: 3 days
  • Tuition: $ 2595.00
  • Continuing Education Credits:
    21 PDU - PMI

Upcoming Sessions
Feb 09 - 11, 2015
Executive Learning Centre

Additional Delivery Options
  • In-Company

Brochure Options

What Participants Say About This Course

"This course exceeded my expectations and has made the entire process relevant, understandable, and very thought provoking. I would strongly recommend it to all levels of management. "

R. Woolner, Managing Director, Canada, Eaton Power Quality Company

"A complex area of study was presented in plain language and an easy-to-follow format. I left with real tools to employ in any work environment now and into the future. "

T. Zach, Director, Communications, Ontario Ministry of Labour

"The Strategic Management course provides an excellent framework for a manager to strategically look at their business and opportunities for improvement. "

M. Nederhoff, VP Sales, Red Bull Canada

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Schulich Executive Education Centre
Schulich School of Business, York University
Toronto, Ontario, Canada
Tel: 416-736-5079
Toll Free in Canada: 1-800-667-9380


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