Aleem has experience in Marketing Management at several global fortune 100 companies, including Pfizer, American Express, Kraft, Novartis and Tata. He worked on the largest new product launch at Kraft Canada and has won the Canadian Marketing Association (CMA) Award for best overall marketing campaign. Aleem won the Schulich School of Business Teaching Excellence Award in his first semester of teaching and was nominated in the Top 10 Faculty four times. He was appointed as Assistant Director at the Schulich Centre for Teaching Excellence, responsible for training new faculty. Aleem has a background in Marketing and Brand Management, New Product Development, Social Media and Consumer Behaviour.