Brenda Gainer is a professor of marketing at the Schulich School of Business at York University. She completed her PhD in consumer behaviour and marketing management and has published in a wide variety of business journals. She is a recipient of the Educator of the Year award at Schulich and teaches a variety of MBA and executive courses. Director of the Masters Certificate Program in Marketing Communications Leadership for Schulich ExecEd, she also consults for a variety of organizations in the areas of marketing research, strategic planning and communications.
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