Caroline Papadatos is an experienced sales & marketing executive, recognized as a leading expert in designing transformative customer loyalty solutions for global companies. She has held leadership positions in diverse sectors, including retail, telecom and publishing. Her past executive roles include senior vice-president of marketing for Rogers Communications Inc., Canada’s largest telecom services provider, CRM Leader at Sears Canada, senior vice-president and Chief Knowledge Officer at Loyalty One and senior vice-president of marketing for the AIR MILES Reward Program.
With her extensive practitioner experience in loyalty, customer centricity and brand management, Caroline is a successful B2C and B2B change agent and has a proven track record in designing and managing loyalty coalitions, delivering innovative customer loyalty and retention strategies to drive superior customer financial performance.
Caroline is a frequent speaker and blog writer on loyalty topics, and a 2018 Speaker and 2019 Judge at the Loyalty Magazine Awards. She has been an active board member and strategic partner of the Canadian Marketing Association (CMA) and was recognized with an Honorary Lifetime Member award by the CMA for her contributions to marketing in Canada.