Build Sustainability and Inclusiveness Into Your Organization’s Recovery Plan
During the pandemic, much changed in the way we think of equity...
The disruption of the past few years – made worse by the pandemic – has put pressure on organizations to adapt and differentiate themselves from their competitors. As more and more products and services are developed on similar models, it has become hard to stand out in the crowd. Developing a good product or service […]Posted on
This is the age of empowered customers – customers that are increasingly savvy, with information and options available at their fingertips. Business compression, democratization of information, more innovation and increased digitization are among the drivers that have given rise to expectations of faster service, ease of effort, and a personalized experience. Customers are no longer […]Posted on
SEEC’s Masters Certificate in Analytics for Leaders is designed for managers who need the insights Big Data can provide – it is not a technical course on gathering data. As Shane Saunderson, a facilitator in the program explains in this video, data is useless unless a leader can look at it in human terms and […]Posted on
Ajay Sirsi, marketing professor in the Schulich School of Business at York University and the facilitator of the Schulich Executive Education Centre program, Strategic Branding in the Digital Age: Building, Communicating, and Revitalizing Your Brand, explains three concepts that customer-centric businesses focus on to secure their “share of wallet” – the amount of business a […]Posted on
The true purpose of a value chain is to create value for the end customer. In a recent article, I introduced the concept of value chains: the daisy chain of suppliers and customers, linked together to serve the end customer. The concept of a value chain says: your customer has a customer, who has a […]Posted on