Communicating with Sales Prospects: It’s not About the Content

Posted on

We’ve all been there – the meeting has started and you are ready to make a pitch with a dazzling slide deck that you worked on for days, adding data and charts and enough bullet points to fill a large coffee mug. And the response is, well, underwhelming.

The problem says Mark Bowden, body language expert and a facilitator in Schulich ExecEd’s Masters Certificate in Sales Leadership, is not the content. It’s never about the content. It’s about structure and how you present your pitch.

In this video about the session he leads, “Influential Communication for Leaders”, Bowden reveals why what your listeners think of your ideas, plans and your entire organization is affected by how they react to you as a leader when you communicate. The session looks at

  • Powerful presentation structures that gain attention and influence actions
  • How to get your message heard, understood and remembered
  • Recognize and unleash personal communication strengths to further your impact


Mark Bowden photoMark Bowden is an author and sought-after speaker on body-language and presentation skills that influence and persuade people. His session is scheduled for the second module of Schulich ExecEd’s Masters Certificate in Sales Leadership, starting Sept. 20, 2021. For more information and to register, visit the program website.

Related Articles