Leadership Lessons: The Future of Branding Post-Covid-19

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Wednesday, May 13, 2020

David Kincaid, Founder and Managing Partner, Level5 Strategy, and Ian Gordon, Senior Vice President, Loblaw Brands Ltd.

COVID-19 has turned the world upside down and disrupted the marketplace. The consumer and retail sectors are reeling from social distancing and self-isolation measures that have impacted restaurants, stores, hotels, schools, sports and entertainment venues, airlines and other industries. What is the future of businesses and their brands post-pandemic? How can we future proof our business and strengthen our brands both today and tomorrow, in case of possible future waves of the coronavirus? David Kincaid (left), among the most recognized and respected opinion leaders in the field of North American brand management, and Ian Gordon (right), who for the past 12 years led the development and innovation behind four of Canada’s largest consumer brands, will discuss the impact of the pandemic and how to adjust in the days ahead.

 

To learn about future events in the series, visit the Fireside Chats web page.


The Schulich Executive Education Centre is committed to working in partnership with organizations adapting to the demands of doing business in a virtual world. For more information on how SEEC can help your organization respond in troubled times, visit our web page, SEEC: Your Business Continuity and Learning Partner.