Wednesday, May 13, 2020
David Kincaid, Founder and Managing Partner, Level5 Strategy, and Ian Gordon, Senior Vice President, Loblaw Brands Ltd.
COVID-19 has turned the world upside down and disrupted the marketplace. The consumer and retail sectors are reeling from social distancing and self-isolation measures that have impacted restaurants, stores, hotels, schools, sports and entertainment venues, airlines and other industries. What is the future of businesses and their brands post-pandemic? How can we future proof our business and strengthen our brands both today and tomorrow, in case of possible future waves of the coronavirus? David Kincaid (left), among the most recognized and respected opinion leaders in the field of North American brand management, and Ian Gordon (right), who for the past 12 years led the development and innovation behind four of Canada’s largest consumer brands, will discuss the impact of the pandemic and how to adjust in the days ahead.