SEEC holds Virtual Fireside Chat Series with experts on leadership
Each day we are faced with uncertainty and disruption. COVID-19 has turned the w...
SEEC has made adjustments to its schedule of programs during the COVID-19 health emergency. Many of our regularly scheduled programs are being delivered online, allowing participants to continue their program modules and short courses from home. We are moving quickly to convert more of our upcoming programs for online delivery and registration is still open […]Posted on
At a time when the retail business has changed drastically thanks to technology and new customer expectations, there has never been a greater need for training in what is a leading segment of the economy. The Schulich Executive Education Centre (SEEC), in partnership with The Retail Council of Canada (RCC) and Graff Retail, has launced […]Posted on
No company can invest in branding and customer relations without acknowledging the importance of “customer centricity”. It’s easy for a business to become preoccupied with marketplace performance and getting more customers. These aren’t trivial concerns, but they are focusing on the wrong things. To be “customer centric” means decisions about products and marketing strategy begin […]Posted on
Businesses with good marketing sense believe in the unseen. They know that the world is full of as-yet-unknown possibilities for competitive advantage. Like intrepid explorers, these businesses set off to discover new innovations to expand their markets, or as authors W. Chan Kim and Renée Mauborgne put it in their book Blue Ocean Strategy, new […]Posted on
Advanced technology in chatbots and artificial intelligence lets banks and financial institutions align themselves with the future. Chatbots mimic human interaction using a conversational interface, and they are transforming the way banks conduct business and deliver services. With chatbots, banks streamline the customer experience, as well as collect and analyze an abundance of marketable customer […]Posted on