Artificial Intelligence (AI) Based Marketing and Advertising

  • Through an exploration of the key AI marketing technologies such as natural language processing, speech recognition and recommender systems, participants will learn how to get a prospect’s attention, persuade them to become a customer and entice them to remain one. Through case studies and examples involving major players in the AI marketing industry, participants will become familiar with the modern technological tools that allow organizations to accomplish these tasks. And finally, through the ability to speak intelligently about AI and its advantages in marketing, participants will be better able to collaborate with data scientists to develop robust, customized AI-based applications for competitive advantage.

    This interactive AI marketing program has been developed for non-data scientists and does not require any prior technical knowledge. It features collaborative discussions and practical, real-world case studies.

    Top Take-Aways

    Participants will leave the program with an understanding of:

    • Major challenges facing the marketing and advertising industry today
    • Introductory concepts for AI and Machine Learning related to marketing
    • The nature of Big Data and how it connects to AI
    • Customer segmentation practices and strategies
    • Applications of Dynamic Pricing
    • Product Innovation
    • Promotions and Offers
    • Customer Segmentation
    • Creative Storytelling and Advertising
    • Next-generation Creative and Research Agency Models

    Who Should Attend

    • Manager / senior manager / VP of loyalty programs
    • Director / senior director / VP of marketing
    • Loyalty / marketing analysts
    • Marketing communications managers
    • Brand, category and product managers
    • Sales managers
    • Creative /advertising / marketing agency business managers
  • Course content details

  • Additional delivery options

    Adapt this program to your organization with these additional delivery options.