Certificate in Sales Management

The Certificate in Sales Management is a five-day (over 2 weeks) hybrid program of online and virtual classroom, instructor-led learning designed to equip sales managers and team leaders with the knowledge, tools and insights required to develop and maintain an effective sales force. You’ll have the opportunity to reflect on your team, your company, your style, and what it takes to reach your sales goals in a highly complex and competitive environment.

Top Reasons To Choose
This Program

  • 5 well-rounded days of learning that cover key aspects of sales management, leadership and strategy

  • Acquire the skills needed to develop a personalized 30/60/90-day action plan

  • Network with top sales professionals and leaders from across multiple industries

  • An elite roster of instructors will provide insights into the latest trends in sales leadership

  • Improve your skill sets in situational leadership, coaching for performance, improved decision-making, operational sales process excellence and executive conversations

    • “The personal reflection married with tools to accelerate change and people development are fantastic and will contribute to my personal success and satisfaction in my role.”

      T. RiderNational Head, Specialized Sales Business Financial Services, RBC Royal Bank
    • “Nothing has ever influenced my behaviour, point of view and perspective as much as the Schulich ExecEd experience. Yesterday I completed my monthly one-on-one with my President and she expressed that never has she witnessed such a behaviour change in a leader so fast in her career.”

      J. La VecchiaVP Sales and Business Development, Equifax Canada

About This Program

  • Today’s sales managers recognize that their job has evolved well beyond motivating and managing a sales force to building strategic sales processes that support business objectives. To deliver revenue and profit growth, your organization needs flawless execution at the business level and strong management at the employee level.

    Achieving strategic business and revenue goals requires the sales manager to deliver situational leadership, team alignment and accountability, effective performance coaching, and a proper focused sales management process. By reinforcing these core competencies coupled with a disciplined customer driven approach, your organization can position itself for competitive success.

    The Schulich ExecEd presents an intensive program to hone your skills to build a high-performance sales team through this Certificate in Sales Management.

    Participant Profile

    The program has been designed for sales leaders who are growing or leading a sales team.

    • Sales managers at the regional, national and international levels
    • Front-line sales managers with at least two years of management experience
    • Non-sales general managers and business owners who are responsible for sales force performance and policies
    • Marketers looking to cross over to sales leadership

    This course will help you:

    • Drive your sales team to higher productivity and better results.
    • Lead your market with advanced sales, digital tools and customer retention strategies.
    • Develop or strengthen your team building, management and coaching capabilities.

Course Content Details

Additional Delivery Options

Adapt this program to your organization with these additional delivery options.


Douglas Cole

Douglas Cole,

View profile
Sanjay J. Dhebar

Sanjay J. Dhebar, MBA

View profile
Gary Kimmel

Gary Kimmel,

View profile
Steven Rosen

Steven Rosen, MBA

View profile
Dr. Haniyeh Yousofpour

Dr. Haniyeh Yousofpour, PhD, MBA, PMP

View profile