CX Design Essentials

What’s the secret to becoming a world-class CX designer? Unlock the answer in this 4-day virtual program. Through a compelling blend of lectures, case studies, and group exercises, industry leaders will learn to nurture, sustain, and manage their ties with customers, no matter the customer or industry.

Top Reasons To Choose
This Program

  • Gain knowledge applicable to leaders across all industries, including product management, advertising, new product design, market research and more

  • Learn Giesler’s CX Design Compass, used by reputable companies such as Air Canada, Amazon, Apple, Disney, and Google

  • Receive certification from a top-tier Canadian business school upon completion of the program

About This Program

  • Well-designed customer experiences create strong and enduring consumer-brand bonds—ones competitors cannot break. The basic premise behind this program is an observation made time and again in marketing research and consulting work: world-class CX designers are good 360-degree thinkers and doers. They are influenced by and leverage four CX-relevant “worlds.” With Schulich ExecEd, you can explore these worlds in just 4 days. 

    On-The-Job Skills Participants Will Gain:

    • Understanding, navigating, and using the full range of consumer emotions effectively in a CX design context 
    • Competitively leveraging time and space as CX ingredients, which includes contextualizing a product, service, or brand in an effective time-space experience, and understanding the strategic steps of homification, design places and atmospherics
    • Elevating and empowering groups of marginalized consumers in any industry
    • Identifying unexpected consequences of artificial intelligence and design technology-based experiences

    Who Should Attend

    This program is open to industry leaders who wish to improve CX for their customers.

Course Content Details

Additional Delivery Options

Adapt this program to your organization with these additional delivery options.


Markus Giesler

Markus Giesler, PhD

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