Developing and Presenting a Successful Business Case

How do you move your new projects and strategies forward? You have a great idea to capitalize on a new market opportunity, but it will require a commitment of key business resources in order to execute the plan. Companies today require key business decisions to be supported with rock-solid business case development. In this course, you will learn how to make a compelling rationale for your new strategic opportunities, in a clear and comprehensive manner, using a proven five-step model. Plus, learn effective report presentation techniques.

Top Reasons To Choose
This Program

  • Develop and implement winning business cases

  • Develop a qualitative and quantitative analysis using simple frameworks during group work

  • Prepare cost-reduction and operational-improvement proposals for your business

  • Learn about other successful business cases from diverse industries

  • Learn how to present and tell the story behind your winning business case

    • “This course was helpful to me as a small business owner. I was able to apply the knowledge as to how to make business case decisions immediately + increase my profitability.”

      F. RementillaChief Executive Officer, Rementilla Management

About This Program

  • Writing a business case using this five-step model will save you time and can be used immediately to build a compelling proposal. Program/Opportunity Identification – learn to specify the gap between the actual and ideal – and how your ideas will achieve measurable improvement. Analysis of success drivers and impediments – learn the steps of systematically building a business case for your organization. Presenting strategical and tactical alternatives – identify and present key options at both a strategic and tactical level. This business-case writing training course includes comprehensive financial evaluation and recommendations – a complete process to compare the pros and cons of each idea, including financial, corporate and environmental goals. Finally, implementing a winning action plan – how to present and timeline your recommendations across four key functional areas: operations, marketing, finance and HR.

    What You Will Learn

    • Present compelling business cases to management and stakeholders
    • Use financial information and market data in your decision-making processes
    • Prepare cost reduction and operational improvement proposals for your business
    • Learn about other successful business case development from diverse industries
    • Collaborate with other participants on an actual business case
    • Present and tell the story behind your winning business case

    Who Should Attend

    This skills-intensive online workshop is ideal for business managers, directors and vice-presidents who regularly develop and present new proposals, budgets, business plans and recommendations. It will teach participants how to build successful cases and cut preparation time.

    Program Structure

    • Five online modules you can complete at your own pace
    • Access through a convenient centralized learning management portal

    Time Commitment

    • Recommended: 2-4 hours per module (online eLearning modules are released approximately weekly)

    Technical Requirements

    • A current email account
    • Use of a computer and internet access in a modern browser
    • Adobe Reader for PDF documents

Course Content Details

Additional Delivery Options

Adapt this program to your organization with these additional delivery options.


Sanjay J. Dhebar

Sanjay J. Dhebar, MBA

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Continuing Education Credits

14 PMI-PDU Strategic

PMI, PMBOK, PMP, and PMI Registered Education Provider logo are registered marks of the Project Management Institute, Inc. The Schulich ExecEd is a PMI Registered Education Provider (R.E.P.), as designated by the Project Management Institute (PMI).

14 HRPA-CPD Hours

This program has been approved for CDP hours under Section A of the Continuing Professional Development (CPD) Log of the Human Resource Professionals Association (HRPA). Be sure to note the program ID number on your CPD log. For more information about certification or continuing professional development, visit the HRPA website at