Developing and Presenting a Successful Business Case

  • Writing a business case using this five-step model will save you time and can be used immediately to build a compelling proposal. Program/Opportunity Identification – learn to specify the gap between the actual and ideal – and how your ideas will achieve measurable improvement. Analysis of success drivers and impediments – learn the steps of systematically building a business case for your organization. Presenting strategical and tactical alternatives – identify and present key options at both a strategic and tactical level. This business case writing trainig course includes comprehensive financial evaluation and recommendations – a complete process to compare the pros and cons of each idea, including financial, corporate and environmental goals. Finally, implementing a winning action plan – how to present and timeline your recommendations across four key functional areas: operations, marketing, finance and HR.

    What You Will Learn

    • Present compelling business cases to management and stakeholders
    • Use financial information and market data in your decision-making processes
    • Prepare cost reduction and operational improvement proposals for your business
    • Learn about other successful business case development from diverse industries
    • Collaborate with other participants on an actual business case
    • Present and tell the story behind your winning business case

    Who Should Attend

    This skills-intensive online workshop is ideal for business managers, directors and vice-presidents who regularly develop and present new proposals, budgets, business plans and recommendations. It will teach participants how to build successful cases and cut preparation time.

    Program Structure

    • Five online modules over five weeks
    • Access through a convenient centralized learning management portal
    • Your learning management portal account will be active for an additional 4 weeks after the course ends

    Time Commitment

    • Recommended: 2-4 hours per week (online eLearning modules are released approximately weekly)

    Technical Requirements

    • A current email account
    • Use of a computer and internet access in a modern browser
    • Adobe Reader for PDF documents
    • “Great course! Walked away with tools to use when I return to work and I am confident that I can make a compelling Business Case to support my next great idea.”

      N. GarronGroup Project Manager, CIBC
  • Course content details

  • Additional delivery options

    Adapt this program to your organization with these additional delivery options.

  • Program details

    Next sessions
    • January 18, 2021 - February 22, 2021
    • April 19, 2021 - May 25, 2021
    • October 18, 2021 - November 22, 2021
  • PMI, PMBOK, PMP, and PMI Registered Education Provider logo are registered marks of the Project Management Institute, Inc. The Schulich Executive Education Centre is a PMI Registered Education Provider (R.E.P.), as designated by the Project Management Institute (PMI).

    This program has been approved for CDP hours under Section A of the Continuing Professional Development (CPD) Log of the Human Resource Professionals Association (HRPA). Be sure to note the program ID number on your CPD log. For more information about certification or continuing professional development, visit the HRPA website at