Developing and Presenting a Successful Business Case

  • Writing a business case using this five-step model will save you time and can be used immediately to build a compelling proposal. Program/Opportunity Identification – learn to specify the gap between the actual and ideal – and how your ideas will achieve measurable improvement. Analysis of success drivers and impediments – learn the steps of systematically building a business case for your organization. Presenting strategical and tactical alternatives – identify and present key options at both a strategic and tactical level. This program includes comprehensive financial evaluation and recommendations – a complete process to compare the pros and cons of each idea, including financial, corporate and environmental goals. Finally, implementing a winning action plan – how to present and timeline your recommendations across four key functional areas: operations, marketing, finance and HR.

    What You Will Learn

    • Present compelling business cases to management and stakeholders
    • Use financial information and market data in your decision-making processes
    • Prepare cost reduction and operational improvement proposals for your business
    • Learn about other successful business cases from diverse industries
    • Collaborate with other participants on an actual business case
    • Present and tell the story behind your winning business case

    Who Should Attend

    This skills-intensive online workshop is ideal for business managers, directors and vice-presidents who regularly develop and present new proposals, budgets, business plans and recommendations. It will teach participants how to build successful cases and cut preparation time.

    Program Structure

    • Five online modules over five weeks
    • Access through a convenient centralized learning management portal
    • Your learning management portal account will be active for an additional 4 weeks after the course ends

    Time Commitment

    • Recommended: 2-4 hours per week (online eLearning modules are released approximately weekly)

    Technical Requirements

    • A current email account
    • Use of a computer and internet access in a modern browser
    • Adobe Reader for PDF documents
    • “Great course! Walked away with tools to use when I return to work and I am confident that I can make a compelling Business Case to support my next great idea.”

      N. GarronGroup Project Manager, CIBC
  • Course content details

  • Additional delivery options

    Adapt this program to your organization with these additional delivery options.