Digital Marketing Strategies for Business Growth

  • A total approach to the design and implementation of a digital marketing program that will drive bottom-line results.

    As technology shifts, digital marketing strategies can guide a long-term approach to doing business in a human and helpful way, give you a better way to market, a better way to sell and a better way to serve your customers and grow your business in a sustainable way.

    This digital marketing training course will teach participants how to attract qualified prospects by building trust and credibility for their business. Students will learn techniques to leverage digital channels for ongoing client-relationship development, such as creating relevant and helpful online content that addresses the questions, problems and needs of their ideal customers, and effectively engaging and delighting buyers and prospects by becoming an empathetic adviser and trusted expert.

    Participants will learn a disciplined, step-by-step approach to digital marketing concepts, processes and best practices through the use of a wide range of customizable tools and templates, including a search engine optimization (SEO) guide, buyer-persona development worksheet, buying-cycle worksheet, monthly marketing report worksheet, and more!

    Reach customers and buyers online when they start the buying process and engage them on their own terms with the information they need to make a purchase decision. Following a strategy-driven plan will increase lead velocity and generate more qualified sales opportunities.

    Who Should Attend

    This digital marketing course is ideal for business owners, marketing, PR or communications professionals, and sales/business development professionals who want to:

    • Drive bottom line results and improve ROI
    • Generate greater brand visibility, awareness and engagement with the right target audience
    • Stand out from the competition by creating and reinforcing relevant content
    • Increase lead velocity and generate more sales qualified opportunities

    Top Take-Aways

    • Accelerate your sales velocity and grow your sales pipeline online
    • Discover who your ideal buyers are, what they are looking for and how to attract them
    • Determine the information to gather from your contacts and how to get it
    • Explore how you can create remarkable content targeted to your ideal buyers
    • Develop effective and meaningful dialogue with your best customers that keeps out the competition
    • Attract people to your website and have them become customers without ever needing to speak to a salesperson
    • Effectively use social media for your business to engage your customers
    • Develop and sustain effective business blog articles tailored to your buyers’ needs
    • Develop the focus and direction your business needs to become a thought leader in your industry
    • The role of marketing analytics and its importance for measuring success
    • “This is my first time taking a course at Schulich, and I am very impressed with the quality of material and expertise of the professor.”

      Anupa Simon - Digital Marketing StrategiesMarketing Manager, MAD Elevator Inc.
    • “Great instructors and relevant content! Lots of practical examples that can be directly applied.”

      Kristen Rocca - Digital Marketing StrategiesManagement Trainee, ShawCor
    • “Excellent experience with practical learning guided by an outstanding instructor.”

      Richard Cook - Digital Marketing StrategiesPresident, Genfoot Inc.
    • “Within the first few hours I already had tangible items to bring back to my organization for implementation.”

      A Tsiampas - Digital Marketing StrategiesSenior Manager, Marketing, Rapport Credit Union
  • Course content details

  • Additional delivery options

    Adapt this program to your organization with these additional delivery options.