Key Account Management and Client Development

  • Now Being Delivered Online During COVID-19 Health Crisis!

  • During the current health emergency, this program will be delivered online. All in-class sessions have been cancelled until further notice.

    Registration is still open for this program and you can enrol online as usual. All participants will be contacted with information on how to take part in these programs from their remote location.

    For information on SEEC program changes, contact us at or leave a message by phone at 416-736-5079 (toll-free 1-800-667-9380) and we will return your call within 2 hours during regular business hours. You can also visit our website and use Live Chat on the website to talk with a member of our Customer Care Team.


    Creating a key account strategy is critical for business growth. If you manage a business, or deal with high-value customers, this outstanding 3-day key account management training program will deliver immediate results by showing you how to protect and grow your key accounts.

program learning features

  • Interactive, engaging e-learning modules and pre-recorded mini-lectures.

  • Apply your learning between modules to get the instructor's comments.

  • Engage in guided and free form discussions with your fellow participants.

  • Upload video of yourself practising the techniques and get personalized feedback.

    • “A thorough introduction into Key Account Management principles and best practices. The hands-on approach allows for a higher success rate for development.”

      M.ThompsonInternational Sales Manager, SI Manufacturing
    • “Whether you have managed key accounts for three months or 30 years, there is something to be learned by everyone. You can never stop learning or developing skills for account management.”

      S. ThomsonAccount Manager, TC Transcontinental
    • “Account management is no easy game! This course had covered all important aspects of AM, and is sending me home with practical tools to succeed and the path to achieve those goals as well.”

      R. PandherAccount Manager, AECL

Top Reasons To Choose This Program

  • Receive one-on-one coaching on your current account challenges

    Come away ready to protect and grow your key accounts