Masters Certificate in Marketing Communications Leadership

  • The Masters Certificate in Marketing Communications Leadership has been designed to help marketing and non-marketing executives alike succeed in the rapidly shifting realities of today’s MarCom environment.

    This university-level program is endorsed by the American Marketing Association, Toronto Chapter, and will provide you with all the cutting-edge skills and tools needed to drive growth, increase market share and maximize return on investment for MarCom projects. Designed to accommodate the busy lives of professionals, the program is delivered in short, convenient learning sessions which feature 14 critical areas of MarCom focus in just 11 days and one evening over three months.

    An experiential education in more ways than one… Participants enjoy a rare opportunity to learn through a case study involving an actual marketing communications issue at an outstanding Canadian company. Executives from the organization introduce the issue at the beginning of the program, and students synthesize and apply the course learnings to make recommendations to the company executives at the end.

    Get the whole picture by previewing detailed program content and faculty bios online, then reserve your spot. Position your organization and your career for ongoing MarCom success!

    Participant Profile

    The program is ideal for senior decision-makers with five to seven years’ MarCom experience, brand managers, sales managers with business development responsibilities and non-marketing executives taking on expanded marketing roles. Past participants have included: vice-presidents and directors of marketing, sales managers, marketing communications Managers and specialists, national, regional and global business managers, brand, category and product managers, advertising and creative managers.

    • “This course was invaluable to myself and my business, providing the tools and understanding to deliver and develop high level strategic thinking. Most definitely the single most impactful course of my professional career.”

      B.A. ThomasNational Brand Manager: Glenfiddich and The Balvennie Single Malt Scotch, William Grant & Sons (PMA Canada)
  • Course content details

  • Additional delivery options

    Adapt this program to your organization with these additional delivery options.

  • Message from the Program Director

    SEEC is pleased to offer the dynamic Masters Certificate in Marketing Communications Leadership to help you understand and address the new realities facing MarCom managers and corporate leaders overseeing new marketing directives. This elite-level certificate is the premier university-managed Marketing Communications planning and leadership program in Canada.

    What makes it so popular is the convenient, short learning modules, ideal for busy leaders. You are taught by experienced University faculty and industry leaders who will share the latest strategic and practical approaches on the cutting edge of MarCom practice. Through class sessions, team case studies and interactive group work, you will gain a complete skill set to help your organization position itself for success.

    Seating is limited to just 25 leaders each year, so confirm your spot early for our next session. I look forward to meeting you on opening day.

    Jane-Michele Clark, PhD
    Associate Professor Marketing
    Schulich School of Business
    and Program Director

    Program Director Photo
    Jane-Michèle Clark Schulich Executive Education Centre
    Schulich School of Business, York University