Masters Certificate in Sales Leadership

  • Sales revenue is the lifeblood of every business. Sales leadership has the single greatest influence on the sales team’s ability to deliver it.

    The Masters Certificate in Sales Leadership equips sales managers/ leaders with the knowledge, tools and insights required to create, develop and maintain an effective sales force. You’ll have the opportunity to reflect on your team, your company, your style, and what needs to be done to plan and implement long-term strategy and achieve in-year, short-term results.

    Participants will learn from industry leaders informed by leading-edge research and best practices, and will benefit from extensive sharing of ideas and experiences with other attendees from across a range of business sectors.

    The program has been designed for sales executives with several years of sales management experience who would like to take their careers to the next level.

    Within the duration of the course, each participant will be provided with a 1-hour private consulting session with a senior sales leader. The session will be structured and intended to provide you assistance on the implementing and delivering the goals you are looking to achieve. Participants will take away the following:

    • Leadership principles and critical thinking skills
    • Strategic business alignment plan
    • Sales management process
    • Segmentation and coverage strategy
    • Opportunity and account management process
    • Innovative approaches to motivation
    • Coaching and mentoring models
    • Maximizing today’s sales recruitment
    • Performance management
    • Change management skills
    • Marketing 4.0
    • Adaptation of today’s social tool set for selling

    Achieve your Masters Certificate in as little as 10 days or complete all individual modules at your own pace within three years. The third module, ‘Process,’ must be taken last, and cannot be taken without completion of the other two. As a culminating exercise at the end of the Process module, participants will present their organization-specific case project in a confidential forum to receive feedback and guidance from the Advisory Council of the Centre of Excellence in Sales Leadership.

    Standalone modules make it possible to start with the next one scheduled, complete the rest in sequence and still enjoy full-program tuition savings. Alternatively, you may register in the modules in any sequence over 36 months at the individual module price to earn your Masters Certificate. For complete details, click on the View Modules link below.

    Program Director Michael Taylor talks about the Masters Certificate in Sales Leadership
    • “The personal reflection married with tools to accelerate change and people development are fantastic and will contribute to my personal success and satisfaction in my role.”

      T. RiderNational Head, Specialized Sales Business Financial Services, RBC Royal Bank
  • Course content details

  • Additional delivery options

    Adapt this program to your organization with these additional delivery options.

  • Message from the Program Director

    Sales leadership is all about results.

    Sales is the part of your organization where success and failure are most clear. The lifeblood of your company depends on the revenue your team generates.

    So in developing The Masters Certificate in Sales Leadership we focused on both the importance of long-term strategy and the essential need to achieve in-year, short-term results.

    Join us in this world-class endeavour where you learn from industry leaders informed by leading edge research and best practices. Realize both immediate results and lasting strategic advantage.

    Please feel free to contact us for more information or register for our free webinar.

    Program Director Photo
    Michael Taylor Schulich Executive Education Centre
    Schulich School of Business, York University