Strategic Branding in the Digital Age: Building, Communicating, and Revitalizing Your Brand

  • Now Being Delivered Online During COVID-19 Health Crisis!

  • During the current health emergency, this program will be delivered online. All in-class sessions have been cancelled until further notice.

    Registration is still open for this program and you can enrol online as usual. All participants will be contacted with information on how to take part in these programs from their remote location.

    For information on SEEC program changes, contact us at seec@schulich.yorku.ca or leave a message by phone at 416-736-5079 (toll-free 1-800-667-9380) and we will return your call within 2 hours during regular business hours. You can also visit our website and use Live Chat on the website to talk with a member of our Customer Care Team.

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    This world-class program gives you the skills to contribute meaningfully to ongoing marketing decision-making and the strategic branding of your organization's products and services. It will also give you the advanced branding strategies you need to constantly reinforce your message and put your company ahead of the competition.

program learning features

  • Interactive, engaging e-learning modules and pre-recorded mini-lectures.

  • Apply your learning between modules to get the instructor's comments.

  • Engage in guided and free form discussions with your fellow participants.

  • Upload video of yourself practising the techniques and get personalized feedback.

    • “The course has been fantastic! I would recommend it to any marketing professional. Schulich – I will be back!”

      N. RodgersAdvertising Coordinator, Napoleon
    • ““This course broadened my perspective on what a brand is and how to ensure we properly identify our brand in the market.””

      S. BurkeProduction, Atlantic Lottery
    • “This course has provided me with the theory I needed to help define and deliver an effective brand for my organization.”

      J. VizzaDirector of Brand, Pen Financial Credit Union
    • “This course provides a good scope of brand concepts and framework that could be implemented in our daily activities back at work.”

      A. SuaveManager, Strategy and Corporate Marketing, Canada Post Corporation

Top Reasons To Choose This Program

  • Create a customized brand communications plan using a 5-step process

    Receive one-to-one instructor feedback during the program

    Differentiate yourself from the competition