Strategic Branding in the Digital Age:
Building, Communicating, and Revitalizing Your Brand

Give Your
Brand A Digital Boost

It’s important to position your product or business with strategic and authentic branding. The more defined your brand equity and identity, the better consumers relate to and and show loyalty towards your product or company.

This specialized program gives you the skills to make meaningful contributions to ongoing marketing decisions and the strategic branding of your organization’s products or services. It arms you with valuable tools and approaches for building strong brands and positioning branded products and services for improved sales. You’ll learn brand revitalization strategies to ensure lasting brand power.

For immediate hands-on experience, participants will create a customized brand plan using a five-step process and receive one-on-one feedback from a branding expert. 

This program is a practical learning experience for managers and mid-career leaders who oversee a product or service division, have brand management responsibilities, or want to impact customer loyalty, competitive differentiation and profitability. The modules covered in this program benefit professionals in a range of roles, including business development managers, product and brand specialists, advertising and communications managers, strategic planners, and account managers.