Strategic Branding in the Digital Age: Building, Communicating, and Revitalizing Your Brand
This world-class program gives you the skills to contribute meaningfully to ongoing marketing decision-making and the strategic branding of your organization's products and services. It will also give you the advanced branding strategies you need to constantly reinforce your message and put your company ahead of the competition.
Top Reasons To Choose This Program
Create a customized brand communications plan using a 5-step process
Receive one-to-one instructor feedback during the program
Differentiate yourself from the competition
“The course has been fantastic! I would recommend it to any marketing professional. Schulich – I will be back!”
““This course broadened my perspective on what a brand is and how to ensure we properly identify our brand in the market.””
“This course has provided me with the theory I needed to help define and deliver an effective brand for my organization.”
“This course provides a good scope of brand concepts and framework that could be implemented in our daily activities back at work.”
About This Program
Research shows that a strong brand can contribute up to 80 per cent to overall sales.
Whether you are in marketing, sales or business planning, a customer’s perception of your company and its brands can change very quickly. This course will give you the advanced branding strategies to constantly reinforce your message and put your company ahead of the competition.
This is an ideal marketing program for any business leader who wants to better understand the principles of branding and study advanced strategies to measure, develop, extend, and manage brands at the product and corporate level.
Schulich ExecEd Certificate of Professional Excellence
Inquire as to how this short program can become part of a Personalized Certificate of professional Excellence program and how you can achieve it. Call 416-736-5079 and ask to speak to an Education Advisor today.
What You Will Learn
Key branding definitions all managers should know
What is ‘brand equity’ and the critical building blocks to assure brand equity power
The link between building strong brands and firm financial performance
New ways to create strong brand associations with your target customers
Qualitative and quantitative tools to measure the health of your brands
How to build strong brands: a 5-step process
Communicating brands using all elements of the marketing mix
How to position your products and services for improved sales
Evaluating your corporate branding strategy
Brand revitalization strategies to ensure lasting brand power
Who Should Attend
Managers who oversee a product or service division
Managers with brand management responsibilities
Managers wishing to learn how strong branding strategies impact customer loyalty, competitive differentiation and profitability
Business development managers
Product and brand specialists
Advertising and communications managers
Agency executives and account managers
A Complete Learning Approach
Review the 10 stages of brand relationships
Work on your own brand plan using a five-step planning process
Interactive participant exercise: developing your positioning pyramid