Strategic Branding in the Digital Age:
Building, Communicating, and Revitalizing Your Brand

The best brands go bold.

With the overwhelming amount of messaging in today’s digital world, it’s imperative to have a strong brand identity that stands out to your target audience and cuts through all the clutter. This 3-day virtual program gives you the advanced branding strategies you need to constantly reinforce your message and put your company ahead of the competition.

Strategic Branding in the Digital Age: Building, Communicating, and Revitalizing Your Brand

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Fees: $3,250
Length: 3 days of study
Next Session: March 8, 2023 to
March 10, 2023
  • Location:
  • Virtual Classroom
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Strategic Branding in the Digital Age:
Building, Communicating, and Revitalizing Your Brand

Download Brochure
Talk to an Advisor
Enrol now
  • Programs
  • Strategic Branding in the Digital Age: Building, Communicating, and Revitalizing Your Brand

Give Your
Brand A Digital Boost

It’s important to position your product or business with strategic and authentic branding. The more defined your brand equity and identity, the better consumers relate to and and show loyalty towards your product or company.

This specialized program gives you the skills to make meaningful contributions to ongoing marketing decisions and the strategic branding of your organization’s products or services. It arms you with valuable tools and approaches for building strong brands and positioning branded products and services for improved sales. You’ll learn brand revitalization strategies to ensure lasting brand power.

For immediate hands-on experience, participants will create a customized brand plan using a five-step process and receive one-on-one feedback from a branding expert. 

This program is a practical learning experience for managers and mid-career leaders who oversee a product or service division, have brand management responsibilities, or want to impact customer loyalty, competitive differentiation and profitability. The modules covered in this program benefit professionals in a range of roles, including business development managers, product and brand specialists, advertising and communications managers, strategic planners, and account managers.

Get Training in Marketable Skills

Brand Management
Brand Strategy
Communication Skills
Strategic Thinking

4 Reasons to Enrol

Amazing Education for Busy Professionals

In just 3 modules, you’ll learn how to build and advocate for lasting brand impact.

Stand Out from the Crowd

Set yourself apart as a strategic marketer in the digital age with practical skills to assess and protect brand strategy.

Learn from the Pros

Train with top-rated Schulich ExecEd instructors that are consistently ranked among the world’s best.

Earn Higher Pay

Schulich ExecEd students gain the confidence, skills and perspective to attain better roles, launch new ventures, and lead their teams to new heights.

Who Will Benefit

Mid-Career Leaders

Mid-career leaders in product or service divisions across a variety of industries, including business management, advertising, communications, strategic planning, and agency, will level up their competitive differentiation skills and prepare for more senior roles.

What Difference Will You Make?

"The program has been fantastic! I would recommend it to any marketing professional. Schulich – I will be back!"

- N. Rodgers Advertising Coordinator, Napoleon

“This program broadened my perspective on what a brand is and how to ensure we properly identify our brand in the market.”

- S. Burke Production, Atlantic Lottery

This program has provided me with the theory I needed to help define and deliver an effective brand for my organization.

- J. Vizza Director of Brand, Pen Financial Credit Union

This program provides a good scope of brand concepts and framework that could be implemented in our daily activities back at work.

- A. Suave Manager, Strategy and Corporate Marketing, Canada Post Corporation

Program Overview

  • Examine brand image, brand equity, and brand identity to understand how they all work together. Dive into the impact of brand messages on marketing effectiveness, customer loyalty and sales.

  • Examine brand image, brand equity, and brand identity to understand how they all work together. Dive into the impact of brand messages on marketing effectiveness, customer loyalty and sales.

  • Use qualitative, quantitative and digital strategies to measure brand health. Leverage a brand report card to elevate the importance of branding for your organization.

  • Accurately define your business industry to better develop your brand’s unique identity and determine what positioning will differentiate it from competition.

  • Understand the implications of digital and social media for brand managers, and discover the best ways to engage customers with digital marketing.

  • Utilize extension strategies to identify brand opportunities and challenges. Learn how to avoid brand disruption and keep your brand vital in a competitive market.

  • Winter 2023 Dates Time
    Strategic Branding in the Digital Age: Building, Communicati 3/8/2023 - 3/10/2023 9:00 am - 4:00 pm

Faculty

Ajay K. Sirsi,
PhD

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What You Get

After completing Strategic Branding in the Digital Age: Building, Communicating, and Revitalizing Your Brand, you'll receive an authentic digital badge from the #1 business school in Canada that employers will recognize.

As more and more companies look for candidates with specific skills, this badge on your CV will be a credible assurance of your achievements and expertise, allowing the right roles to find you faster.

Advanced Badge

Show that you’re able to apply knowledge at a strategic, organizational level.

Custom Programs for Organizations

Use this program as we designed it, or alter it to fit your company’s needs. Either way, we can help you improve your organization's talent pipeline. Get in touch with our custom programs team today.

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