Successful New Product & Service Development & Innovation Strategies

  • Now Being Delivered in the Virtual Classroom

  • The toughest part of practising innovation is applying theory correctly to develop a clear, manageable and, most importantly, repeatable new product development process that moves a project from concept to a finished product or service. This seminar is designed to acquaint participants with the key factors that can mean the difference between prospering and failing in new product development strategy.

program learning features

  • Interactive, engaging presentations held live online by SEEC faculty.

  • Work on group projects in our virtual breakout rooms.

  • Engage in guided and free-form discussions online with fellow participants

  • Stay on track while you learn from home with scheduled class times

    • “Great context, presented in an easy-to-understand format with enough challenges/activities to help really bring the message home.”

      Ron KornblumDirector, Walmart
    • “This course will truly help improve the way I manage my team in the future.”

      Karen LeungOperations Manager, Shoppers Drug Mart
    • “The course is well structured with enough material to provide in-depth knowledge as well as methods to apply the material taught.”

      Sharma MunishProcess Improvement Manager, Loblaws Companies Ltd.
    • “I valued the combination of theory and hands-on application of the strategies provided to us.”

      Jacqueline McAskillProduct Manager, LCBO

Top Reasons To Choose This Program

  • Understand the four types of New Product Development and the optimum processes for each

    Define your innovation strategy and product roadmap to focus on the right markets, technologies and product types

    Link product innovation to corporate strategy and culture

    Understand integrated portfolio management for effective resource allocation and project success

    Learn how to leverage and manage disruptive technologies